Stand Up Paddle boarding Retail Shop:

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Covewater Paddle Surf Santa Cruz, CA. Covewater Is the LARGEST Stand Up Paddle shop in the region. They are a one stop shop on all things Stand Up Paddle. Covewater also provides SUP board demos, rentals as well as SUP classes and tours in the Santa Cruz Area.
http://covewatersup.com/

Stand Up Paddleboard and Kayak Rentals in Capitola:

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Stand Up Paddle New Brighton
. SUP New Brighton provides affordable Capitola paddleboard rentals and kayak rentals just steps from the water at New Brighton State Beach in Capitola.
http://newbrightonsup.com/

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Stand Up Paddle Capitola. SUP Capitola offers first-class Capitola stand up paddling classes and tours from beautiful Capitola beach.
http://standuppaddlecapitola.com/

Surf Shop:

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On The Beach Surf Shop Monterey, CA. OTB is the LARGEST Surf shop on the Monterey Peninsula.

All the bases are covered Surf boards, Skate boards, Beach Lifestyle Clothes, Wetsuits, Sunglasses, and a crazy cool shop. Owner: Kelly Sorenson
http://onthebeachsurfshop.com/

Surf Lessons:

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Carmel Surf Lessons Pacific Grove, CA. Carmel Surf Lessons is the go to for both adults and kids. Teaching surfing since 1986, professional instruction, professional grade gear. Trusted by all three surf shops on the Monterey Peninsula. Parties, groups, and private lessons offered almost daily all year round. All equipment included all ages and abilities welcome. Owner: Noah Greenberg http://www.carmelsurflessons.com/

Kayak, Bike, and Stand up Paddle Board Rental:

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Adventures by The Sea Monterey, CA. Adventures by the sea have locations throughout the Monterey Peninsula (Monterey, Pacific Grove and Pebble Beach). If you want to rent bikes, go on a kayak tour, take a group stand up paddle board lesson, or do a team building session, they can help. Owners: Frank and Michelle Knight
http://www.adventuresbythesea.com/index.html